YouTube Shorts Monetization: How to Profit from Short Videos | Make or Earn Money on Youtube

YouTube Shorts Monetization: How to Profit from Short Videos | Make or Earn Money on Youtube

Make or Earn Money on Youtube
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Are you ready to finally monetize your Youtube shorts? Here's how to make money in short, vertical videos in 2022, plus a bonus tip for 2023.

For a long time, making money with YouTube Shorts is a tricky task. They are nothing like long-form videos, which you can monetize in four steps:

  1. Join the Youtube Partner Program (YPP).
  2. Post long videos.
  3. Turn on the monetization for the videos.
  4. Collect advertising revenue.

Which begs the question: How does one make money as a Shorts maker?

It's all coming together slowly, but there are a few ways to profit from YouTube shorts. let's dive in.

1. Coming soon: Collect advertising revenue from YouTube shorts

As of writing, YouTube Shorts are not part of the formal monetization program known as the YPP. Unless you're posting long-form videos and achieving the right milestones 1,000 subscribers and 4,000 watch hours joining YPP as a Shorts creator is tough. There's also no way of collecting advertising revenue from short, vertical content.

But YouTube is changing those rules. Starting February 1, 2023, the platform will open up revenue sharing for short ads. That means you can finally make money from the ads that people view on the Shorts Feed. YouTube states that "from the total amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views."

Best of all, both new and existing creators at YPP can reap this benefit next year.

But what if you're not in the YPP yet? Fortunately, YouTube just expanded access to the program to include Shorts creators. Now you can meet any of these requirements to apply for the YPP:

  • Get 1.000 YouTube subscribers plus 4.000 hours of watch time in the last 12 months.
  • Get 1,000 YouTube subscribers plus 10 million public YouTube Shorts views in 90 days.

That last option (1,000 subscribers plus 10 million short views) is the newest path to the YPP. And once you're in, you will have access to several monetization tools, including ad revenue on long-form videos, Super Thanks, Super Chats, Channel Memberships, and more.

These updates are slowly rolling out, and there will be several moving parts along the way. So here's a basic timeline for short monetization:

  • October 2022: From this point and beyond, YouTube shorts views will count toward the 10 million you need for the YPP
  • Mid-January 2023: Creators who've earned 1,000 subscribers plus 10 million short views (in 90 days) can officially become eligible for the YPP.
  • February 1, 2023: Revenue sharing for Shorts ads will begin, and you can start making money from short, vertical videos — assuming you've already been accepted into the YPP.

2. YouTube Shorts Fund (Leaving Soon)

Want to make money from YouTube shorts now? One way to do that is via the $100 million Shorts Fund. This is something YouTube announced in 2021, and the platform has promised to reward creators with a monthly "bonus" coming directly from that fund. The bonuses range from $100 to $10,000, but the exact amount depends on your Short's performance in the previous month.

But, beware: The YouTube Shorts bonus will go away in 2023. As mentioned earlier, creators will make money from ads in the Shorts Feed beginning next year. Thus, the last round of Shorts bonuses will go out in February 2023 (to be paid in March).

  • Until then, here are the requirements for receiving a short bonuses:
  • Post an original YouTube short every 180 days (not a TikTok video, for instance).
  • Be at least 13 years old or the age of adulthood in your country.
  • Follow YouTube's community guidelines and monetization policies.
  • Living in an eligible country.

Once you meet those requirements, you're in the run to receive a Shorts bonus. If you're selected, YouTube will contact you within the first week of the month, and you will have until the 25th of that same month to claim your bonus. Check out the YouTube creators page to learn more.

So far, it takes a lot of video views to earn a bonus. You have to go viral and then some to earn hundreds of dollars, which is a little bit disappointing. That's why Rob Wilson, our YouTuber-in-residence at vidIQ, is making this uncomfortable face:

Still, that's better than receiving nothing at all.

Here's what some creators earn last year from the Shorts Fund:

3. Brand Deals and Sponsorships

OK, so getting a bonus YouTube Shorts isn't the easiest thing to pull off. Thousands of creators compete for the monthly rewards, and most of them have shorts with millions of views.

But guess what? You do not have to join that race. There are other ways to monetize YouTube shorts, and one of those golden opportunities is through brand sponsorships.

When a brand sponsors you, they pay you to advertise a product or service in one of your videos. That could be a new line of laptops, the newest leggings from Lululemon, or even a squeegee that removes pet hair from dirty carpet.

Here's an example of a sponsored YouTube short. In this video, actress Eliana Ghen advertises Vita, a mobile video editing application.

If you're looking at this video and thinking, Hey, I could do that, you're 100% right.

Here's why:

  • You don't need millions of views and subscribers to get a brand deal - just the right audience and a strong YouTube resume.
  • 51% of marketers said they plan to invest in more short-form content than they did in 2021.
  • Brands are eager to partner with short-form creators.

Final Thoughts

All in all, there are three ways to monetize YouTube Shorts:

  • Get a bonus by means of the YouTube Shorts fund
  • Get a branding deal or sponsorship
  • Collect ad revenue from YouTube short views (coming in 2023)

The final method is the most exciting. Instead of depending on long-form videos to make money, you can earn income from YouTube Shorts alone.

Related Questions

Can you earn money from YouTube Shorts?

Yes. Throughout 2021-22, YouTube paid successful shorts creators from its $100M shorts fund. Going into 2023, revenue sharing and fan funding will become available for shorts.

How is YouTube Shorts monetization changing?

So far, shorts creators got paid from YouTube's shorts fund if their clips were particularly successful. Going forward, they'll be receiving a share of the advertising revenue on the Shorts Feed instead. Plus, Super Thanks for Shorts is being rolled out in beta and will become widely available in early 2023.

Will YouTube shorts earn money?

Starting February 1, 2023, creators in the YouTube Partner Program (YPP) can begin monetizing their Shorts views with Shorts ad revenue sharing. Shorts ads revenue sharing will be replaced by the YouTube Shorts Fund.

How much will YouTube Shorts pay in 2023?

Depending on the engagement on their Shorts, creators could see bonuses anywhere between $100 and $10,000. Moving into 2023, however, YouTube Shorts monetization is changing. YouTube is not just tweaking the Shorts algorithm, but also its Partner Program, and will soon shift revenue sharing for Shorts.

How much do YouTube shorts pay?

Southern. YouTube Announcers Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from views.

How much does YouTube Shorts pay for 1,000 views?

Eight creators recently shared how much YouTube paid for them per 1,000 views, and their answers ranged from $1.61 to $29.30

How much does YouTube Shorts pay for $1 million views?

If a creator's Short is viewed 1 million times, they are allocated 1% of the Creator Pool, or $ 900. The creator will earn 45% of that amount, which would be $405, YouTube explains.

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